18–20 October 2026 · Three-Day Applied Program

Entrepreneurship & Business Plan Development

Move from an initial idea to a clear, testable business concept—and leave with the structure of a practical business plan you can confidently explain.

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Course Overview

What This Program Gives You

Progress you can use—not just notes.

This intensive, hands-on learning experience is designed to help you turn an idea into a clear business concept and a practical plan.

Across three days, short learning segments are combined with guided activities, real examples and structured templates. Each day builds on the previous one, so the work you complete becomes part of your final business thinking.

Shape The Opportunity

Clarify the customer problem, value proposition and business model.

Test Viability

Examine the market, economics, feasibility and key risks.

Build The Plan

Translate evidence into a focused, credible business plan.

Prepare To Execute

Communicate the idea and define the first practical actions.

Course MapDay 01Business Model Design Day 02Feasibility Study Day 03Business Plan & Pitch

Your Learning Path

Three connected days—from idea to action.

Each day brings two learning sessions together, followed by shared day materials and workshop files. Resources will appear here when available.

Sunday · 18 October 2026

Business Model Design

From an idea to a customer-centred business model

Next Day ↓

Session 01Foundation

From Idea To Opportunity & Business Model Canvas

Define the customer problem and core value proposition. Explore the Business Model Canvas through a company case study, then draft your own canvas.

Session 02Customer

Value Proposition & Competitive Positioning

Explore customer jobs, pains and gains, positioning and differentiation. Refine your value proposition through peer feedback and finalize your Day 1 canvas.

Day Materials

PDFDay 1 — Slides & Learning MaterialsComing Soon

Workshops

DOCDay 1 — Workshop MaterialsComing Soon

Monday · 19 October 2026

Feasibility Study

From a promising model to a viable business

Next Day ↓

Session 03Evidence

Market, Technical & Operational Feasibility

Assess market size (TAM/SAM/SOM), demand, competition and industry conditions. Examine resources, capabilities and constraints, then build a feasibility scorecard.

Session 04Economics

Startup Economics, Financial Feasibility & Risk

Examine costs, break-even and unit economics. Build a revenue-and-cost feasibility snapshot, identify risk mitigation actions and complete your feasibility assessment.

Day Materials

PDFDay 2 — Slides & Learning MaterialsComing Soon

Workshops

XLSDay 2 — Workshop MaterialsComing Soon

Tuesday · 20 October 2026

Business Plan & Pitch

From a validated model to a plan for action

Meet The Team ↓

Session 05Plan

Business Plan Structure & Go-to-Market Strategy

Structure the executive summary, operations, marketing and financial plan. Define your go-to-market strategy and draft key business plan sections using a guided template.

Session 06Action

Pitch Practice & Execution Roadmap

Build a compelling story with relevant metrics, practice your pitch with peer feedback, and define milestones and KPIs. Present your final business plan pitch.

Day Materials

PDFDay 3 — Slides & Learning MaterialsComing Soon

Workshops

PACKDay 3 — Workshop MaterialsComing Soon

Your Instructors

Meet the people guiding the journey.

Strategy, economics and real venture-building experience—brought together around one practical learning path.

Economics

Dr. Osama Abdulaziz Alfalah

Macroeconomics

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Dr. Osama brings an economics perspective to the program, supporting students as they consider the wider market and economic conditions surrounding a venture.

Strategy & Enterprise Architecture

Muneera Almutairi

Strategy · Enterprise Architecture · Digital Transformation

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A computer engineer and enterprise strategist who translates complex visions into executable strategies, operating models, capabilities and technology solutions—bridging strategy, business, technology and execution.

Strategy Development & Execution
Enterprise & Solution Architecture
Digital Transformation
Project & Program Management
Business Process Optimisation
OKRs, KPIs & Performance Management
Product Design & User Experience

muneera@letsdesign.solutions

Entrepreneurship & Investment

Khaled Essam Alotaibi

20+ years · Venture Building · Investment · Growth

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An entrepreneur and investor with hands-on experience in building, scaling and exiting businesses. Khaled was part of the Talabat and Floward journeys—two of the region’s notable startup growth stories.